Insights

Thought Leadership

Perspectives on strategic entropy, brand governance, and the future of AI-augmented planning and brand governance.

AI-Augmented Planning: Beyond the Hype for Premium Consumer Brands

The promise of AI for premium consumer brands is real, but the implementation path for brands navigating multi-channel complexity requires a fundamentally different approach than mass-market retail. Here's what thirty years of planning experience reveals about getting it right.

Glenn PascrellMay 13, 2026

Governance

The Missing Layer: Why Governance Must Sit Above Execution

Most planning systems optimize execution. But when channel, pricing, and assortment decisions interact across organizational boundaries, optimization without governance is just efficient entropy.

Glenn PascrellMay 13, 2026

Strategy

Strategic Entropy: Why Brands Are Losing to Themselves

The most dangerous competitor for a brand navigating multi-channel complexity isn't across the street — it's inside the building. When channel, pricing, and assortment decisions are made independently, they create a compounding disorder that erodes brand value from within.

Glenn PascrellMay 13, 2026