About
The Governance Gap Has a Name.
It Took Thirty Years to See It Clearly.
Three decades at the intersection of brand strategy, multi-channel distribution, and enterprise planning technology — from spreadsheet-driven buying offices to AI-powered demand sensing platforms.
As EVP of Merchandise Planning at Citizen Watch America, Glenn managed a $500M brand business with 10,000+ distribution points and a $150M annual purchasing budget. That experience is the foundation of Retail Syntropy.
Glenn Pascrell
Founder & Principal
MIT xPRO
AI Executive Strategy Certification
Citizen Watch America
20 years as EVP, Merchandise Planning
Premium Brand Companies
30+ years cross-functional leadership
Career
A Career Built at the Intersection
Founder & Principal
Retail Syntropy
Founded a brand governance consulting practice combining 30 years of planning expertise with AI-augmented governance frameworks for brands navigating multi-channel complexity.
EVP, Merchandise Planning
Citizen Watch America
Led merchandise planning for a $500M brand business spanning 10,000+ distribution points across wholesale, DTC, and digital channels with a $150M annual purchasing budget. Built and managed cross-functional planning teams across multiple watch brands.
Planning & Merchandising Leadership
VF Corporation · Warner Lambert
Led planning implementations at VF Corporation (Tommy Hilfiger Intimates) and Warner Lambert's Consumer Healthcare division, now part of Pfizer. Foundational experience in merchandise planning, demand forecasting, and channel strategy.
The Practitioner's Advantage
Most consulting practices bring frameworks. We bring frameworks forged in two decades of daily decision-making across 10,000 wholesale doors. The difference isn't theory — it's pattern recognition that only comes from living inside the system you're trying to fix.
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